#7 SOCIAL MEDIA – with Volterra founder Andrew Jenkins

Are you social media savvy? Do you run out of ideas for what to post? Whether you’re on social media to stay connected with friends, managing a marketing campaign, or maybe you are reluctant to participate, Andrew Jenkins provides valuable insights about how to navigate the world of online social media. References & Links Andrew Jenkins & Volterra * @AJenkins, @Volterradigital * https://www.linkedin.com/in/andrewjjenkins/ * https://volterradigital.com/ Social Media platforms * https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ * https://www.ionos.com/digitalguide/online-marketing/social-media/the-most-important-social-media-platforms/ * http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf.  Cyber-bullying * https://academic.oup.com/pch/article/19/10/527/2638997  Talk About Talk Links * Newsletter Sign-up: https://talkabouttalk.com/#newsletter-signup * Andrea: [email protected]   Interview Transcript Dr. Andrea Wojnicki: Thank you so much for being here. Andrew Jenkins: My pleasure AW: Can you share with us what are some current trends in social media? What is hot right now? So I did a little research and I read two things are growing, In particular, Instagram stories. So, they copied Snapchat and they’re kicking their butts. And the second is WeChat, which is a very lucrative and prolific version of Facebook in China. Have you heard the same? AJ: Well, yes, I have. Instagram is now 1 billion active monthly users globally. Amongst the clients that we work with. If they’re on Facebook, Twitter, and Instagram, Instagram will have more engagement than the others combined. But having said and that that’s not the greatest referrer of traffic to your website. So people are staying with you on Instagram, they’re staying housed in that environment. AW: Interesting AJ: They’re Engaging with the content. It’s really, really sticky. But it’s challenging because Instagram is a solely image- based network. Now, this may sound like being sacrilegious, but part of me feels that we’ve in some ways been duped by Instagram. So if you look at Vogue magazine, we’ve taken that same imagery from Vogue magazine and moved it from a roughly 8.5 by 11 layout in a magazine and we’ve moved it to a 2×3 inch screen. And for whatever reason we’re going “wow this is amazing.” So that’s my take on Instagram. Instagram is huge for engagement and sponsored content and it’s the medium for influencers like the Kardashians and so on. I think Kylie … AW: one of the Ks! AJ: She gets $$2million a post. David Beckham gets 300,000. I believe there was a recent study. How long is influencer marketing sustainable? You know, if you have to, if you’re an influencer, it has to be genuine. It has to look like you actually believe in the product that you’re promoting. Because if it looks like you’re shilling… So this month, it’s, you know, Rolex, and next month, it’s omega well, was it just omega gave you a bigger check? AW: So yeah, there’s some integrity. AJ: I would say to them, as long as you’re not recommending products that you c...