Making a Ruckus with Seth Godin (ep.171)

Seth Godin, famed author, blogger, and podcaster shares his wisdom on what communication skill we should work on, the issue with authenticity for professionals, and a new definition of personal branding. Let’s make a ruckus! BOOKS BY SETH GODIN * This is Strategy – https://amzn.to/4dwi1PS * Linchpin – https://amzn.to/4fIr7ux * Tribes – https://amzn.to/3yHo4lI * The Dip – https://amzn.to/3X4E7n6 * Purple Cow – https://amzn.to/3M3SuBR * This Is Marketing – https://amzn.to/46PIaXK * The Song of Significance – https://amzn.to/4ctABHl * Seth’s all-volunteer community project: The Carbon Almanac – https://amzn.to/3YLSIFk   RESOURCES “The Brand Called You” by Tom Peters Personal Brand FastCompany article – https://www.fastcompany.com/28905/brand-called-you Smart Brevity book – https://amzn.to/3pj2Jdj Roger Martin “A Plan is not a Strategy” video – https://www.youtube.com/watch?v=iuYlGRnC7J8 Seth’s recommendations: Mystery Show podcast (ep.3) – https://gimletmedia.com/shows/mystery-show A History of Rock Music in 500 Songs – https://500songs.com/ The Moment with Brian Koppelman podcast – https://podcasts.apple.com/ca/podcast/the-moment-with-brian-koppelman/id814550071 Hardcare History podcast with Dan Carlin – https://www.dancarlin.com/hardcore-history-series/ Just Kids: An Autobiography by Patty Smith – https://amzn.to/3ApVA0k CONNECT WITH ANDREA & TALK ABOUT TALK * Website: TalkAboutTalk.com Communication Coaching Newsletter:  https://talkabouttalk.com/newsletter LinkedIn Andrea: https://www.linkedin.com/in/andreawojnicki/ LinkedIn TalkAboutTalk: https://www.linkedin.com/company/talkabouttalk/ Youtube Channel: @talkabouttalkyoutube Talk About Talk Podcast Archive: https://www.talkabouttalk.com/communication-skills-podcast/   TRANSCRIPT That, as you can probably guess, from the title of this episode, is Seth Godin. And he’s on a mission, encouraging us all to make a ruckus.  To make a generous contribution to the world.  To change the world for the better.  Whether it’s in one of his books, in his blog, or in this conversation you’re about to hear, Seth Godin always makes me think about things in new ways. Take, for example, Seth’s answer to the first rapid fire question that I ask every guest: “Are you an introvert or an extrovert?”  Seth had the most unique answer to this Q that I’ve ever heard : I never thought of it that way before, did you? You know,