The Essential Tie Between Storytelling and Brands, with Switch's Director of Brand Strategy Edward Muscat Azzopardi - EP 15

How does human behaviour affect your brand and its marketing efforts? And how can you use storytelling to your brand’s advantage? Switch’s director of brand Ed Muscat Azzopardi is here to answer all these questions and more. We also delve into the philosophy of a brand and take a bit of a meta approach to advertising. Check it out!