How to Manage Your Customer Database

Talking Automotive with Mark and John - A podcast by John

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If you're managing an automotive business or manage a marketing team, then you know that successfully managing your customer database is essential for success. In this episode of "How to manage your customer database", we're going to talk about some of the best practices for proactively marketing to your customer database without burning it out. We share the importance to do analysis of your customers instead of taking a shotgun approach to the customer database.