Three Marketing Tips for Changing Conditions

In this episode we cover three business marketing tips to manage the effectiveness of your marketing in changing economic conditions. It is important to understand what your competitors are doing and where your customers are in your territory to be able to do effective marketing. Mark talks about your paid, owned and earned marketing tools and how to manage these. He also emphasises the difference and importance on focusing on both short and long-term marketing and the importance of seeing both digital and physical engagement with the customer as one.