Understanding Public Relations(PR) and Story Telling for Successful Marketing of Your Business

In this audio, we're going to talk all about Public Relations (PR) and story telling and how best to leverage Public Relations (PR) to increase successful marketing of your business. We will discuss various types of public relations including paid, earned and owned. We will also discuss how to do storytelling and the need to take customers on a brand journey. We will also investigate the need to leverage assets such as product, location, events and people in the business. If you're a company senior manager or business owner in a automotive OEM or dealership and you deal with the press or do public relations (PR) then this is a audio for you. After listening to this audio, you'll be able to understand at a high level what are the key elements in developing story telling for effective public relations for your business.