What is a Brand? What does branding really mean?

What is a brand? What does it mean to you? We all know what a brand is, but we don't always understand what it means. Sometimes, the word "brand" gets conflated with other words—we think of it as a product, an advertising campaign or even just a promotion. But what is a brand really? And why should you care about it? In this video, we'll break down the fundamentals of branding and show you how to make sure your automotive business is on the right track when it comes to creating one.