Why you Need to Engage the Customer On-Line

In this episode of Why You Need to Engage the Customer, David Kain from Kain Automotive, talks about how you would approach a customer that enters your dealership and the importance to take this same approach to a customer visiting your website. David shares his insights into the need to engage the customer and build rapport and this will ultimately lead to the sale. The same must be done on-line where you need to build trust and rapport first before just trying to get the customer information and close a deal. If you're interested in learning more about engaging the customer and best practice sales techniques then listen to our full episode with David Kain.