Femtech – a niche term for a mainstream market?

Even though the term was created only a few years back, femtech has for sure been the buzzword of the tech scene in 2020: it’s estimated to become a $50 billion dollar industry by 2025, despite seeing it’s first IPO only last year. But what will it take for the femtech industry to meet these expectations? What companies or verticals are now on top of investors' femtech watchlist? And what kind of role will the Nordics play in the future of femtech? Investors from Maki.vc, Heartcore Capital and EQT are joined by the founder of Alva, a menopause platform, to analyze the femtech space and the obstacles it needs to overcome to truly reach the masses.