Conducting Customer Research with Michele Hansen

In the latest episode of Talking Too Loud, Chris and Sylvie are joined by Michele Hansen, Co-Founder of Geocodio, a SaaS company that provides hassle-free geocoding and data matching. Michele is also the author of “Deploy Empathy,” which is a book about having meaningful conversations with customers. Why is it important to interview customers and how should business leaders and teams go about it? Michele talks through the good and bad ways of conducting customer research in her conversation with Chris. Plus, learn more about Geocodio and Michele’s thoughts on following your passions.