Knocking on impacts and learning: Lessons on Sustainability Entrepreneurship from Sweden - Talking Transformations with Barry Ness

Barry Ness, Director of Lund University's Center for Sustainability Studies, discusses his involvement in the Transform project and his work with sustainability experimentation. Barry shares his experiences with a regional brewery, where he has been working on a hydroponic hop growing experiment. The project aims to reduce carbon dioxide emissions and create a more sustainable production process. Overall, the interview provides valuable insights into the complexities of sustainability transformation and the need for collaborative efforts to drive meaningful change.Music by Melker Wickenberg