Rachel Maeng Brown - CEO and Founder GEN Agency

“Understanding that you can't compete at this level, or work at this level, without taking care of yourself .... if you love what you do then you would do it forever, like I would, but, understanding where your constraints are" - Rachel Maeng Brown, CEO and Founder of GEN Agency, based out of Los Angeles, USA. Rachel manages influencers and athletes, with a reach of over 66 million+ followers, through the negotiation of brand deals, producing viral events & experiences; and more recently, works in educating student-athletes and athletic departments about NIL. She was awarded "NYC 20 in their 20s," unsurprisingly with her vast scope and experience as an Official TikTok partner, model, brand-partner (Meta, Netflix, Amazon, Turbo Tax), former BIG 10 athlete, and front-office sports staff member at the NY Mets, Main Events (formerly HBO Boxing), PGA Tour, Rutgers Football and USRowing (Team USA). Rachel shares her personal career journey into the space of influencer management + NIL education; we discuss how her competitive spirit & ambition brought her success but also when it caused her physical decline. Now she has established her 'limits' to ensure she can be at her best. These concepts - of having a personal brand and creating content - are totally new spaces that Rachel provides so much unique insight into. I learned a lot during this conversation! Stoked to welcome this week’s guest to Tall Poppy Talk, listen to the full interview on Spotify, iHeart Radio, or Apple Podcasts. #reels #entrepreneur #influencer #influencing #losangeles #LA #influencer #contentcreator #NIL #nameimagelikeness #GENagency #rutgers #america #tech #innovative #innovate #youngleaders #business #internet #mentalhealthawareness #mentalhealthmatters #tallpoppy