#68: What is content marketing and how can it help you hit your business goals?

My guest today is Lucy Mowatt, founder of Method Marketing. Lucy is an experienced content marketing consultant with more than 10 years' experience working both in-house and agency side and now helps her clients with their own content, marketing and startegy. In this episode, we cover; 1. What is content marketing? 2. How it can be used online and off 3. The importance of content marketing strategy 4. Examples of content marketing 5. Getting started Be s...