98: Using a community to skyrocket your brand with Jo from The Ladies Working Dog Group

In 2016, Jo Perrott found herself in need of some support, friendly advice and fellow female handler stories. Not finding the support she required, she set up a Facebook group to help reduce some of the anxiety she was feeling. 6 years on and The Ladies Working Dog Group is a global entity, with their community at it's very core. In this episode, Jo shares how that community has grown to 5,000 engaged, passionate members and the importance of niching and tailoring a very specific offer to sui...