Ep. 70: Livestreaming ecommerce with Lauren Hallanan

Episode 70 of Tech Buzz China features Lauren Hallanan in conversation with our co-hosts Ying Lu and Rui Ma on the topic of livestreaming ecommerce. In addition to being a former China-based livestreamer herself, with over 400,000 followers, Lauren is a fellow SupChina podcaster at the China Marketing Podcast. Go check it out!  Today, Lauren gives a fascinating overview of China’s livestreaming ecommerce industry, including its history, key traits and differentiators, common content formats, and product design and features. Throughout, she helps us answer these questions: Why has livestreaming, specifically in ecommerce, become so explosively popular in China? How has it continued to evolve post-COVID? Can — and will — we see the same level of success here in the West?  This is the third in a series of experimental, non-scripted episodes that we will be releasing this summer. Today’s episode is a lightly edited version of a live webinar that Tech Buzz held on June 4. To hear these — and more! — as they happen live, you can sign up for free at techbuzzchina.com/events. Note that the unedited version of this episode and other tracks can be found on our Tech Buzz China YouTube channel.  As always, past transcripts and other content are viewable at pandaily.com and techbuzzchina.com. If you enjoy our work, please do let us know by leaving us an iTunes review and by tweeting at us at @techbuzzchina. We also read your emails, at [email protected] and [email protected]. Thank you to our growing community for your always valuable feedback!  We are grateful for our talented producers, Caiwei Chen and Kaiser Kuo, as well as SupChina production associate Jason MacRonald. Stay safe. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.