117. Lessons from the Lean Start-Up by Eric Reis

"Successful entrepreneurs don't have better ideas, they have a better process," says Eric Reis in The Lean Start-Up. To learn how to innovate with speed, listen to this week's episode. Learning notes from this episode: “A start-up is a human institution designed to create a new product or service under conditions of extreme uncertainty,” says Reis. Do not to apply your corporate experience to start-ups. Corporates have: Departments A known business model A known problem Start-ups have: 3 people and a dog No proven business model A problem hypothesis To test new ideas in conditions of extreme uncertainty, follow the Build-Measure-Learn cycle. (Pictured here) This process is not only for tech products. Use it to invent new products and services, and if you get traction with existing tools, then consider investing in tech. If you do not have a technical background, you will not know how to build a product so you could measure and learn. This is why The Lean Start-Up is a great theoretical guide to innovation, but does not present a clear path to product for non-technical innovators. The Non-Technical Founder's Introduction To Tech course shows how to apply Build-Measure-Learn in practice.    Join our next FREE Training on 28 September, 12 pm EDT / 5 pm BST How To Speak Tech For Leaders Previous class attendees said: “Super helpful content that can be applied to a wider range of professions, presented in a fun, personable way.” “Love presenter's extensive knowledge and experience, and use of concrete examples to convey points” “Presenter brought energy, humor & clarity.” “The inspiration I needed to hear the stories of non-tech people getting involved in tech.” Sign up here. ----- If you like learning about how tech products and profits get made, you'll like our newsletter. It's funny too. Sign up here. ----- There are 2 ways to apply this work to your goals: For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership. For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.  BOOK A CALL to discuss bespoke training & consulting. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on Facebook, Instagram and TikTok will make you smarter.