149. What business leaders must tell technologists to build great products

Product makers know how to make a product. But technologists do not know whom the product is for and what their aim is. When it comes to working with the tech product team, a business leader's job is to represent the user and their needs. Listen to this episode to hear three key insights business leaders must bring technologists to make great products. This episode is for people who need to buy tech tools and make their own: founders, buyers and investors.   FREE GUIDE: Speak Tech Get the top 10 tech concepts every business leader needs to know Connect tech tools to business strategy Get your guide here ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn & Instagram. Following us on YouTube, Facebook and TikTok will make you smarter.