153. Social graph vs Interest graph: AI lessons from TikTok & Instagram

Would you rather listen to a song by an artist you already love? Or an unknown artist and try something new?  Most people want a combination of the familiar and the new. In social media terms, this is the social graph vs the interest graph. The social graph refers to content from your friends, and the interest graph refers to content based on your interests.  Tech firms based on content consumption, like Meta, Netflix and Spotify have been grappling with this tension for years, and constantly tweaking their algorithms to adjust for familiarity vs discovery.  This debate is a great example of how non-technical professionals get involved in AI development. If you want to play a role in the AI revolution, but do not have a technical background, this podcast episode is for you. You will learn: The origins of the social graph and how it changed consumer behavior How the interest graph disrupted Big Tech The role business leaders, psychologists and marketers play in algorithm development -----   If you have questions about anything you've heard on the podcast  Join FREE Office Hours with Sophia Matveeva MBA 14 June 2023 Ask Sophia Matveeva your questions on: Product innovation Entrepreneurship Career growth Digital Transformation Sign up here. ----- Join the Tech for Non-Techies membership and lead in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.