166. Introduction to cookies, tracking & online privacy

Is online tracking invasive? Or do cookies make our experience of the internet better? To answer this question, you need to understand how online tracking works and who makes money from it. In this episode, you'll learn from Keith Petri, CEO & Founder of Lockr, which helps consumers manage their data online. You will learn: What tracking cookies are The difference between first party, third party and zero party data Why you have so much more spam in your inbox today (and why it will get worse) Whether recent privacy regulation like GDPR really changed anything for consumers & businesses How Apple is using privacy issues to make money and change its business model ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.