176. How community management helps tech companies win

In just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible. A well managed community can help a business grow revenue, attract new customers and create a product that users love. Learn how smart tech companies embed communities into their business models in this short episode. Listen to learn: What community management is What the Content, Community, Commercialization model is and why VCs love it Two case studies of how tech businesses have used community management to grow Why community management is a great way into the tech sector for non-techies When to ignore community metrics Get the masterclass: How to transition into a career in tech ---  Join the Tech for Non-Techies membership and succeed in the Digital Age.  Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on [email protected]   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter.