238. The Secret To User Growth: Turn Features Into Stories

Want to know how Apple turns technical features into stories that make people line up around the block for new products? In this episode you will learn the 3 step product storytelling framework that transforms complex features into benefits users love. Every successful tech company has mastered the art of product storytelling, so if you want your innovations to succeed, you need this skill too. Listen to learn: The 3-part framework behind every great product story Why product storytelling is more important than investor pitching Why talking about amazing tech pushes users away Simple ways to practice better product storytelling today Whether you're a founder trying to get users to love your product or a corporate innovator, this episode will transform how you communicate your product's value to your most important audience: your customers.   Timestamps 00:00 Introduction 01:20 Product Storytelling 04:32 Duolingo: A Case Study  06:54 Spotify's Storytelling Framework 09:16 Features vs. Benefits 12:43 Implementing Product Storytelling 17:02 Conclusion   For the transcript, go to: https://www.techfornontechies.co/blog/the-secret-to-user-growth-turn-features-into-stories   For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora   FREE Course: 5 Tech Concepts Every Business Leader Needs To Know Growth Through Innovation If your organisation wants to drive revenue through innovation, book a call with us here. Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.