20. Camels: The Alternatives To The Silicon Valley Unicorn Model

Learning notes from this episode:   The Silicon Valley unicorn model of growth at all costs is not applicable to all tech startups. "Camel companies" can survive a drought, i.e. they were created in constrained environments so could not just pump millions into marketing and R&D before they had a proven business model. Camel companies focus on unit economics from the start. Unit economics is defined as the “direct revenues and costs associated with a particular business model, and are specifically expressed on a per unit basis”. How to measure unit economics differs from company to company, but the aim of the metric is to help you understand whether the business opportunity is worth investing in.    Get Out-Innovate: How Global Entrepreneurs - from Delhi to Detroit - Are Rewriting the Rules of Silicon Valley.   To get access to live masterclasses, learning materials and a unique community, become a Tech for Non-Techies member.    Get your free guide on how to go from idea to live app here.   Say hi to Sophia on Twitter.