87. How to commercialise innovation

Success in tech consists of two parts: making great products and using them to build a business. No matter how brilliant an app or algorithm is, if people do not want to pay for it, it is unlikely to live for long. This is why all tech innovators need to learn the core skills of commercialising innovation. Listen to this episode to learn how Salesforce, Starbucks and Xero commercialise their tech products, and so you can apply their lessons too. The top 3 questions you need to answer to ensure your tech product has business success are: How will this product help people make more money? How will this product improve customer experience? How will this product improve efficiency? Always focus on the benefits that the product will bring customers, not its features. Tell Sophia what you’re working on and submit your questions to her on [email protected] Or reach her on Facebook, Instagram and LinkedIn and Twitter.