36. How To Validate Your Product

Learning notes from this episode: A product is a solution to a people problem. Before even contacting a product team, take time to investigate the people and the problem. Marketers and designers go through a very similar process to validate the user problem at the start. This is because both are very user focussed. User research is done in two ways: quantitative and qualitative. For qualitative research be careful not to use steering questions to feed answers to the research participants. Ronan recommends reading The Mom Test to learn how to survey users. Check out Digital Trawler here.  To join Sophia's FREE masterclass on mid March 2021 on Break Into Tech: Masterclass for Non-Technical Founders, register here. To watch the full session on video and access learning notes, join the Tech for Non-Techies membership community. As a community member, you'll get: Weekly live masterclasses with global experts Mini-course on how to go from idea to live app Supportive Online Community Library of masterclasses Monthly live coaching with Sophia Matveeva, tech entrepreneur & Chicago Booth MBA Exclusive Resources & Perks Learn more and sign up at https://www.techfornontechies.co/membership   Say hi to Sophia on Twitter. Following us on Facebook and Instagram will make you smarter.