23. What non-techies can learn from Steve Jobs

Lessons from this episode:   These lessons are based on Walter Isaacson's biography of Steve Jobs. "The reason Apple can create products like the iPad is that we've always tried to be at the intersection of technology and liberal arts" - said Steve Jobs Knowing how to commercialise innovation is as important as inventing something new. At Apple, design came first. This is contrary to most tech companies, where engineering dominates. A company is an invention as much as a product. Steve Jobs said that Apple was his greatest invention.   In November the TFNT book club will cover The Design of Everyday Things by Don Norman.   If you want to get access to the TFNT book club, our masterclasses, community and monthly live coaching with Sophia Matveeva, join us as a Tech for Non-Techies member.     Get your free guide on how to go from idea to live app here.   Say hi to Sophia Matveeva on Twitter.