#169 - User Experience Design: The Key to Creating a Sustainable Business Moat - Satyam Kantamneni

“As technology has become more and more pervasive, experience has become more and more important. And if companies don’t think of the experience, then users don’t think of the company." Satyam Kantamneni is the CEO of UXReactor and the author of “User Experience Design”. In this episode, Satyam delves into the power of user experience design to drive business growth and value. Satyam explains why user experience design is paramount for success and reveals the common gaps that prevent companies from truly becoming user-centric. He dissects the concept of Experience Value Chain, illustrating the levels of UX (user experience), PX (product experience), and XT (experience transformation). Satyam provides insights into how experience-driven organizations establish strong business moats and unlock incredible business values. He defines the concept of experience debt, urging organizations to prioritize a relentless pursuit of magical user experiences. Satyam also shares the PragmaticUX playbook and mindsets, providing a roadmap for organizations seeking to embark on the transformative journey towards XT.   Listen out for: Career Journey - [00:01:13] State of UX and Design - [00:02:35] The Gap for Being User-Centered - [00:04:51] Experience Value Chain - [00:09:09] Moving Beyond Just UI - [00:12:30] Trinity of Collaboration - [00:15:30] 3 Levels of Experience - [00:18:58] Experience Debt - [00:21:40] Experience Transformation (XT) - [00:24:16] XT & Business Moat - [00:28:04] PragmaticUX Playbook - [00:30:58] PragmaticUX Mindsets - [00:34:14] Organization’s Empathy - [00:40:14] Getting User’s Feedback - [00:43:24] Tips to Get Started - [00:45:04] 3 Tech Lead Wisdom - [00:47:10] _____ Satyam Kantamneni’s BioSatyam is the Chief Experience Officer at UXReactor. In less than 7 years, UXReactor has become the fastest growing specialized experience design firm in the US, with a team of 50+ employees spread over three continents. Through UXReactor, Satyam demonstrated that UX can and should drive enterprise-wide innovation and business outcomes. UXReactor has enabled its clients-partners to generate hundreds of millions in additional revenue from user-centered innovation. Satyam is passionate about user-centered innovation, and he authored a book titled User Experience Playbook: A Practical to Fuel Business Growth. Follow Satyam: LinkedIn – linkedin.com/in/kantamneni UXReactor – uxreactor.com _____ Our Sponsors Manning Publications is a premier publisher of technical books on computer and software development topics for both experienced developers and new learners alike. Manning prides itself on being independently owned and operated, and for paving the way for innovative initiatives, such as early access book content and protection-free PDF formats that are now industry standard.Get a 45% discount for Tech Lead Journal listeners by using the code techlead45 for all products in all formats. Like this episode? Show notes & transcript: techleadjournal.dev/episodes/169. Follow @techleadjournal on LinkedIn, Twitter, and Instagram. Buy me a coffee or become a patron.