Embracing LGBTQIA+ Into Your Digital Strategy!

Diversity and inclusion are widely recognised as key elements to any company's success. So why and how has advertising’s exclusion of the LGBTQIA+ online community come about? What impact is this having on LGBT creators who voice the community online? To discuss this topic in greater detail, I’m delighted to be joined by Alex Parmar-Yee. Alex is responsible for Strategy at Awin UK and is also the author of the article “Embracing the LGBTQIA+ online community as part of your advertising strategy”. Alex is an advocate for a more inclusive society with the mantra that diverse teams produce better results. Publications have begun to disappear, creators are failing to monetise, and there is a diminishing level of online content. Brand safety lists have been instrumental in bringing this about. However, Alex believes that working with a partnership approach and engaging with more creators can lead to more brands embracing the community on a day-to-day business level. If brand safety moves towards understanding content as opposed to using lists of words such as gay, lesbian, etc will also bring about a positive change. A fascinating insight, enjoy the show.