Building a SaaS Marketing Team From Scratch With Michael McCunney of Revenue Analytics

When Michael joined Revenue Analytics as its Vice President of Marketing more than two years ago, he was a one-man team. Since then, he’s built out a small team of talented marketers, executed a complete brand refresh and solidified the company’s marketing strategy. Over time, Michael has found that rather than investing in sales and business development reps, content prevails. People don’t want to be told what their problem is; they want to discover it for themselves, and content allo...