Building and Managing a Marketing Team with Kevin Alansky of Higher Logic

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown sit down with Kevin Alansky, the Chief Marketing Officer of Higher Logic. The interview focuses on Kevin’s career as a B2B marketer, his experience leading marketing efforts for technology companies, the evolution of the CMO over the years and highlights some of Kevin’s goals with Higher Logic’s marketing team. Episode Highlights: Kevin breaks down his past work experience before arriving at Higher Logic in 2019. Ke...