Multi-Touch Marketing Attribution & How to Go Beyond Just Meeting Lead Goals With Michelle Tilton of Infutor

Michelle Tilton fell in love with B2B marketing while working at a small boutique agency after college. It wasn't the "glamorous B2C space" everyone else wanted to get into, but something pulled her in and she's been in the B2B world ever since. Now, Michelle works as the VP of Marketing at Infutor, a data solutions company that helps its clients better understand their customers through data. Michelle uses a multi-channel, multi-touch marketing approach to drive demand and integrates ...