Qualifying MQLs the Right Way With Lindsay Duran of Zilliant

From product marketing to corporate comms to sales, Lindsay Duran has finally settled down in marketing. As the CMO at Zilliant, a B2B data science and software company that assists large organizations with sales and pricing, Lindsay helps companies reimagine their approach to commercial decisions. Her experience in different business areas only helped her grow as a marketer, allowing her to fully understand the sales cycle and what “qualified'' really stands for with MQLs. "Moving a p...