The Importance of Pivoting Your Marketing With Lori McInerney of Hunt Club

Working alongside sales has always been a priority for Lori McInerney, the current Vice President of Marketing at Hunt Club. As a recruiting firm, Hunt Club functions as both a B2B and B2C organization, attracting both businesses and job candidates as its customers. Because of this unique structure, sales and marketing must drive demand on multiple fronts — and it’s partly why Lori is a fervent supporter of a strong sales-marketing coalition. The other reason: her experience in ...