Understanding How to Market a Geofencing Platform with Mae Cichelli of Bluedot

During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Mae Cichelli, Senior Marketing Manager at Bluedot. This interview focuses on Mae’s past work experience and how she transitioned between B2C and B2B in the retail and sports industries. Mae talks about how the company transitioned into ABM and what was involved when the team decided to get more focused with targeting. Highlights Mae starts the conversation by sharing her past work experience with both...