Why a Strong Partnership With Sales Should Be at the Top of Your To-Do List With Mary Ford of CENTEGIX

Half a year doesn’t seem like much time to take a marketing department from idling to racing ahead, but Mary Ford moves fast. Mary recently became the Chief Marketing Officer of CENTEGIX, an internet of things (IoT) company making emergency alert software. Its main clients are K-12 schools and hotels. School safety is a potentially heavy subject, but Mary focuses on the positives of what CENTEGIX’s product can do. “My job as a marketer is to help people understand the day-to-day value the ...