Why B2B Lead Generation is Dying and How Companies Can Pivot with Andre Yee of Triblio
Tech Qualified - A podcast by New North

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During this episode of Tech Qualified, Tristan Pelligrino chats with the CEO of Triblio, Andre Yee. The conversation pinpoints some of the major challenges with B2B marketing right now - especially with standard MQLs and the traditional “lead model”. Andre talks about the shortcomings of using some of the standard marketing automation tools and how companies can pivot a bit to help gain rapport with prospects before they reach out and engage directly. Episode Highlights: Andre provide some...