Why You Need Video in Your Content Marketing Strategy with Adam Lambert of Calendly

Taking the reins of an established marketing team shouldn’t mean throwing out everything that’s come before. Put the hard work of your predecessors to good use. Adam Lambert joined scheduling software company Calendly as its Senior Content and Digital Marketing Manager in January 2020. He spent his first three months studying what his team had achieved before his arrival. “Customer service was really strong: people had good resources to answer current customer questions. So I didn't have to...