SEO 2015-2016

Atish Narlawar talks to David Sosnowski, a technologist, SEO Analyst, Group Director of Marketing, Inbound and SEO at Huge. They start the discussion by discussing about ever changing landscape of SEO. David explains fundamental principles which has remain same even in 2015 and explains the importance of the user signals like bounce rate, ATOS (average time on site), ATOP (average time on page), conversion rate, click throughs which should be using to guide SEO strategies. David also shares the insights about how to keep and stay ahead in SEO Learning curve. He also clears the misconception evolves around redirects 401, add notes to the security and keyword selections. He understand the importance of Machine learning through the introduction of Google ‘RankBrain’ and explains SEO is turning to be a team work with co-ordination with other disciplines like UX and Products. David concludes the discussion with the mantra of SEO is no different, and definitley its not a rocket science. He recommends to come up with roadmap of “Do, Report, Understand, Do.” Venue: Huge, Brooklyn, NY. Host: Atish Narlawar Contact: [email protected] Guest: David Sosnowski Twitter: @SEO_Raptor