An Echo Dot designed by Diane von Furstenberg? Yeah, sure, why not

Earlier this year, Amazon launched Build It, a fun little program that lets customers preorder concept devices. Think about it like Indiegogo or Kickstarter, where the company will only actually make the product if enough people buy-in via preorder. Obviously Amazon has a significantly larger ability to absorb a misstep than your average first-time hardware […] Learn more about your ad choices. Visit podcastchoices.com/adchoices