Gucci brings digital items and experiences to Roblox in new partnership

As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience. Learn more about your ad choices. Visit podcastchoices.com/adchoices