Virtual Reality: AR you seeing this?

Who needs reality? VR has placed fantasy kingdoms, alien planets, and more just a headset away, and AR is allowing us to augment the physical world through our smartphones, giving us the power to make better decisions and even catch a Pokémon or two. But are VR and AR just a passing craze? Or are these other realities set to become inseparably intertwined with the way organisations interact with customers and clients?