The art of persuasive storytelling | Kelly D. Parker

TED Talks Daily - A podcast by TED

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"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.Want to help shape TED’s shows going forward? Fill out our survey!Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.