The joy of shopping -- and how to recapture it online | Nimisha Jain

Shopping is about more than just what you buy: it’s a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has turned the experience into an impersonal, unsatisfactory event. Is there a way to bring back the magic? With exciting examples from companies in India, Thailand and China, consumer expert Nimisha Jain introduces us to “conversational commerce,” a new retail model that combines the convenience of a digital experience with the personalized touch of a real, human interaction.For a chance to give your own TED Talk, fill out the Idea Search Application: ted.com/ideasearch.Interested in learning more about upcoming TED events? Follow these links:TEDNext: ted.com/futureyouTEDSports: ted.com/sportsTEDAI Vienna: ted.com/ai-vienna Hosted on Acast. See acast.com/privacy for more information.