Need a new idea? Start at the edge of what is known | Vittorio Loreto

TED Business - A podcast by TED

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"Where do great ideas come from?" Starting with this question in mind, Vittorio Loreto takes us on a journey to explore a possible mathematical scheme that explains the birth of the new. Learn more about the "adjacent possible" -- the crossroads of what's actual and what's possible -- and how studying the math that drives it could explain how we create new ideas.