Ep. 218: SNAP "Originals" - Too Little Too Late
TEK2day Podcast - A podcast by TEK2day
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Snap "Originals" - the company's original content experiment is an interesting one. Unfortunately it is too little too late for SNAP. NFLX is will spend $8 billion-plus on original content in 2018 while FB, GOOG/YouTube, AAPL and AMZN each spend approximately $1 billion. How will SNAP compete given these investment levels? Mobile-optimized content isn't enough of a "pull". Further, sellside analysts that say SNAP is an acquisition candidate are dreaming. Private Equity isn't going to acquire a company burning hundred of millions of cash each quarter. Further, why would Facebook, YouTube or Amazon acquire? Low probability that a media laggard (Verizon/Oath for example) would acquire. Here is our recent piece on Facebook from TEK2day.com entitled "Facebook - Things Will Get Worse Before They Get Better": https://tek2day.com/2018/10/12/facebook-things-will-get-worse-before-they-get-better/