042 How to optimize your advertising and reduce your cost per sale | Podcast with Yann A. Skaalen - Digtective

Digtective helps advertisers identify and cut their wasted ad spend, optimize ad performance, and invest the savings in profitable ads to scale growth. It’s a challenge across multiple ad platforms, campaigns, and ad groups to collect data, report against your revenue data, and spot the winners and losers. Digtective integrates server-side cookieless, to your ad platforms, web server, CRM, and Order Management system to collect all your marketing, sales, and conversion data in one place, for easy reporting in Excel, Google Data Studio, or your data warehouse via our API. Connect with Yann 👇 Digtective: https://digtective.com/ LinkedIn: https://www.linkedin.com/in/skaalen/ Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon The topics we've discussed 🕐 00:00 Intro 00:17 What is Digtective? 00:40 The main problem 01:08 Digtective best features 02:00 Digtective pricing 02:40 Digtective Google integration 03:20 Success stories for optimizing ad spend 03:55 Why don't your customers leave after 1 year? 05:23 When did you start? 07:36 Staying bootstrapped  08:14 What is your vision with Digtective? 08:48 What is your story, Yann? 10:38 Being a member of SFM 11:59 Have you enjoyed SaaStock 2022? 13:08 Any piece of advice for founders? 14:59 What's your favorite software? 15:32 Why should people follow you? 16:24 Outro