073 Helping founders raise capital, handle equity, and issue shares | Podcast with Jason Atkins - Cake Equity

Cake Equity provides a platform to help startups and scaleups raise capital, manage shareholders and grow their businesses. The cloud-based Cap Table takes care of all the calculations and keeps track of equity transactions and the ability to add shareholders, issue share certificates, and execute share transfers. Cake Equity is on a mission to simplify the way startups and scaleups grow their business. Manage equity, issue options globally, manage your capital raise, and more.  Connect with Jason 👇 Cake Equity: https://cakeequity.com LinkedIn: https://www.linkedin.com/in/jasona-cake Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon The topics we've discussed 🕐 00:00 Intro 00:10 What is Cake Equity? 00:33 The problem founders face with equity 00:57 Cake Equity best features 01:55 Pricing plans, you can start for free under 5 people 02:57 DocuSign is a big part of the product 04:05 Stories of happy customers 05:55 Building a great customer success team 06:53 It really depends on your product, but CS will always help 08:23 How secure is Cake Equity? 09:37 Starting in Australia, expanding globally 11:10 Spending 2 years in R&D 11:41 How did you come up with the idea? 13:20 Raising funds 14:22 The team 14:50 Why did you choose the SaaS model? 16:16 Have you found product market fit? 17:05 Biggest challenge 17:43 The power of the community-led growth 18:50 What is your vision for Cake? 19:40 What is your story, Jason? 21:30 From CEO to CRO to President 24:00 Become a student of startups 25:00 The importance of personal branding 25:57 Favorite software? 26:25 Outro