096 How to drive more revenue without all the manual and repetitive work | Podcast with Gil Allouche - Metadata

Tekpon SaaS Podcast - A podcast by Tekpon

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B2B marketers use Metadata's Marketing OS to drive more revenue without all the manual and repetitive work. From running paid campaigns to personalizing web experiences to optimizing everything to revenue – Metadata automates all of this. This means less time spent on low-value tasks and more time spent on strategy, creativity, and driving revenue. Connect with Gil 👇 Metadata: https://metadata.io LinkedIn: http://www.linkedin.com/in/gilallouche Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon Listen to the podcast 🎧 Spotify: https://open.spotify.com/show/0sf7X3sC8Pg8gzpphTYxgi Apple Podcasts: https://podcasts.apple.com/us/podcast/tekpon-saas-podcast/id1637493062 The topics we've discussed 🕐 00:00 Intro 00:12 What is Metadata? 01:02 The problem B2B marketers face 01:53 The Metadata products 03:28 Why did you acquire Reactful? 04:22 What is the Marketing OS? 05:12 Metadata features 07:07 Metadata pricing 08:14 How one customer is generating $7M a month with Metadata 09:34 Why is Metadata different? The use of AI 11:30 Targeting based on email - cookies are going away 12:10 How will AI impact the marketing world? 13:44 Starting the company 14:07 Why did you choose to solve this problem? 14:53 Over 100 people 15:03 $40M Series B 15:20 Strong product market fit 16:20 Challenges faced since starting 18:03 Top 3 best growth tactics 19:18 Future vision 20:15 What is your story, Gil? 21:55 Gil moved to the US for college - did it help you? 22:45 Advice for starting founders 23:33 Advisor & investor in multiple startups 23:58 Favorite SaaS? 24:16 Outro