099 How to create experiences that collect zero-party data and boost conversions | Podcast with Tom Coburn - Jebbit

The Jebbit platform enables anyone to build and design fun, engaging quizzes and digital experiences with speed and control, all while capturing customer-first, zero-party data at scale. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, Jebbit experiences drive an 85% average completion rate and provide consumers with immediate value in exchange for relevant information about their motivations, interests, and preferences. Connect with Tom 👇 Jebbit: https://www.jebbit.com LinkedIn: http://www.linkedin.com/in/tom-coburn-b8aa2b34 Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon Listen to the podcast 🎧 Spotify: https://open.spotify.com/show/0sf7X3sC8Pg8gzpphTYxgi Apple Podcasts: https://podcasts.apple.com/us/podcast/tekpon-saas-podcast/id1637493062 The topics we've discussed 🕐 00:00 Intro 00:12 What is Jebbit? 00:49 What is zero-party data? 01:50 The Cookiepocalypse and what this means for marketers 03:12 Jebbit features 04:00 Which industries do you support? 04:53 Jebbit pricing 06:03 Biggest player in the market 06:23 Why did you start with enterprise clients? 07:55 How Jebbit realized they needed a free version 09:53 How did you come up to the idea for Jebbit? 11:17 110 employees, raised over $100M 11:27 What is the vision for Jebbit? 12:55 Why customer refferals are so important 14:00 Pivoting as the biggest challenge 15:00 How did you start Jebbit? 18:18 Telling investors the business won't work 18:55 Why investors helped them pivot multiple times 20:21 Advice for starting founders 22:10 Favorite SaaS? 23:02 Outro