107 How buyer intent data empowers B2B sales teams | Podcast with Bastian Karweg - Dealfront = Leadfeeder + Echobot
Tekpon SaaS Podcast - A podcast by Tekpon
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Dealfront – the joint merger of Echobot and Leadfeeder – combines sales and marketing intelligence with data, lead gen, and web tracking, all in a single Go-To-Market platform. Dealfront is the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need to win any European market. Connect with Bastian 👇 Dealfront: https://www.dealfront.com LinkedIn: http://www.linkedin.com/in/bastiankarweg Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon Listen to the podcast 🎧 Spotify: https://open.spotify.com/show/0sf7X3sC8Pg8gzpphTYxgi Apple Podcasts: https://podcasts.apple.com/us/podcast/tekpon-saas-podcast/id1637493062 The topics we've discussed 🕐 00:00 Intro 00:10 What is Dealfront? 00:45 The GTM problem B2B companies face 01:20 Dealfront products | Leadfeeder + Echobot 03:48 Most loved features 04:45 Happy customers 06:10 The 3 types of buyer intent data 07:10 B2B ads with IP targeting 07:45 Dealfront pricing 08:23 How do you differentiate in such a competitive space? 09:07 Why did Leadfeeder and Echobot merge? 10:05 Full team of 335 people, now hiring 11:21 The founding story of Leadfeeder and Echobot 12:55 What's something you wish you'd known before the merger? 14:15 Did you keep the merger plan private? 15:05 The Dealfront culture 16:07 Funding before and after the merger 17:25 Biggest personal challenge? 18:18 The future vision for Dealfront & why Europe is the main market 19:30 Outbound will provide direct feedback, relying solely on inbound marketing can create confirmation bias 20:58 What is your story, Bastian? 22:35 Favorite SaaS apart from Dealfront 23:15 Be careful who you listen to for advice 24:25 Outro