144 What SaaS founders need to know about design | Podcast with Tracy Osborn - TinySeed

Hello Web Design contains everything you need to feel comfortable doing your own web development, including an abundance of real-life website examples that will inspire and motivate you. No need to spend time and money hiring an expensive graphic designer; this book will walk you through the fundamentals - and shortcuts - you need to do it all yourself right now. Connect with Tracy 👇 Hello Web Books: https://hellowebbooks.com LinkedIn: http://www.linkedin.com/in/tracyosborn Tekpon is a SaaS marketplace born out of the genuine desire to help people change how they consume and purchase software products and services. Tekpon has behind a team of enthusiastic tech lovers whose main goal is to help users boost their lives and businesses with the right software. Connect with Tekpon ⚡ Website: https://tekpon.com SaaS Entrepreneurs & Startups: https://www.facebook.com/groups/tekpon Listen to the podcast 🎧 Spotify: https://open.spotify.com/show/0sf7X3sC8Pg8gzpphTYxgi Apple Podcasts: https://podcasts.apple.com/us/podcast/tekpon-saas-podcast/id1637493062 The topics we've discussed 🕐 00:00 Intro 00:17 About Tracy Osborn 01:15 Why should SaaS founders learn design? 02:50 The most common mistakes with landing pages 05:55 What you should focus on when creating LPs 08:25 How will AI impact copywriting? 10:10 How important is the design brand? 12:40 Landing page metrics to track 14:35 How to hire your first designer 17:07 Why did you write Hello Web Design? 19:35 What do you do as the Program Director at TinySeed? 21:55 When should a SaaS company do a rebrand? 24:45 How to align copywriting and design 27:00 Where to learn more about design 29:00 What is your story, Tracy? 31:45 Top 3 favorite SaaS 35:30 Outro